GEORGES BERTRAND

SUSTAINABILITY

Green vs. Sustainable Sustainability is very often confused with ‘Going-Green’, whereas the latter is but a slice to be adopted in the overall process towards Sustainability. According to the EPA ‘Sustainability is based on a simple principle: Everything that we need for our survival and well-being depends, either directly or indirectly, on our natural environment.’ […]

Read more

ETHICS

We often hear or read the terms ‘set of ethics’, ‘code of ethics’, and other related vocabulary collections thrown about in the ‘business’ term of the word, but how often do we experience them? Have ethics been reduced to a brochure buzzword and/or sales glossary? Ethics are oft confused with etiquette and ‘good-manners’ and the […]

Read more
CONFORMITY

CONFORMITY

“One could not learn history from architecture any more than one could learn it from books. Statues, inscriptions, memorial stones, the names of streets–anything that might throw light upon the past had been systematically altered.” In his immortal book 1984, George Orwell describes a dystopian world where history, past present and future, is constantly twisted […]

Read more